Search Engine Optimization (SEO) is the term used to describe the conglomeration of actions taken to make sure your business ranks at the top of a browser search organically (or without spending ad dollars). If you have the right strategy in place you will save huge amounts of money in Google Ads. Online.inc Marketing has bottled a “secret sauce” to keep your name at the top.
Just in case you are new to the internet marketing game, let’s break down these acronyms for clarification. SEO or Search Engine Optimization is the organic way to help your website rank first page. SEM or Search Engine Marketing is usually supported by paid ads with the exception of email campaigns targeting an existing email list. Our team of experts believe that there is a sweet spot with a combination of the two. Good rich content, links (both internal and external), graphics, video, and smart use of search volume keywords all support organic SEO. But most times, to get your where you need to be faster, we employ SEM campaigns to “juice” traffic to your site.